PRESS

Agent Provocateur Christmas Advert 2024
Directed by Greg Williams in collaboration with Creative Director Sarah Shotton, the ad stars model, writer, and podcaster Abbey Clancy, and her husband, footballing legend, Peter Crouch. Scored by composer Daniel Pemberton, the festive short film also stars stage, screen and AP favourite Jaime Winstone.

"Shot in London, the campaign is a playful anniversary-inspired update of the brand’s iconic 2015 “Love Me Tender” film (also directed by Greg Williams), with a cast and crew full of our long-term friends & collaborators.

Featuring stunning lingerie from the Forever Collection, the film draws on our London-cool DNA, trademark wit, and enviable star wattage, celebrating everything that has made Agent Provocateur a must-have for lingerie lovers for the past three decades."

Jaime Winstone was wearing jewellery from Alice Skewis Jewellery

Thank you to the stylist Karen Langley and Director of Brand & Communications Penny Watson